The year 2023 has brought a fresh hit: personalized videos containing automatically-added user and employer data. We are always looking for new ways to promote user benefits. Repeated and fresh Cafeteria communication increases its value for to user.
Videos with personalized content have a 16x higher view rate than traditional emails, and an average of 91% of users watch the video until the end. These numbers are practically unattainable for traditional email campaigns.
Technology allows us to insert texts, personalized spoken word, maps and various video features.
The first personalized video informs the user about freshly added benefit points and includes the employer’s logo. The project aims to increase interest in the benefits provided by the employer.
Did we succeed? Judge for yourself!
